Established in 2022, GreaseLine Cannabis is rapidly becoming recognized as a leading producer of the cleanest, locally-grown cannabis in Vermont. My ongoing collaboration with GreaseLine extends beyond traditional branding; it's about crafting a narrative that seamlessly integrates quality, progress, and connectivity with a deep-rooted sense of local pride.
Drawing inspiration from the distinctive locality of Vermont and the evocative business name "GreaseLine," the omnipresent sound of trains whistling across the state resonated deeply with me, perfectly reflecting the product's potency and dynamic nature. The design aims to capture both the energy and momentum of the product and business, symbolizing progress and connectivity on a local level. This multifaceted symbolism has become a central theme in our branding strategy.
Currently, GreaseLine focuses on wholesale distribution but is poised to broaden its market presence. As the business expands, we are preparing to launch the brand on a wider scale. Moving forward, we will implement a strategic marketing and social media strategy, and develop packaging that stands out on the shelf as distinctly as the product itself. I am honored to lend my expertise in marketing consulting, strategy, and design to help propel their growth.
Role: Marketing Lead, Brand Strategist, Designer
Logo & Identity System Development, Brand Guidelines, Ongoing Marketing & Launch Support
Logo & Identity System Development, Brand Guidelines, Ongoing Marketing & Launch Support
"Working alongside Chelsea to craft our brand has been an absolute delight!
Right from the outset, Chelsea immersed herself in our vision, taking the time to
deeply understand our company and initial concepts.
Chelsea's boundless creative passion shines through in every aspect of her work.
Chelsea's boundless creative passion shines through in every aspect of her work.
She approaches each interaction with thoughtfulness, offering insightful ideas and suggestions while seamlessly navigating the collaborative process with us. Throughout, she remains responsive and open to feedback, ensuring that our vision is achieved in the most authentic way possible.
One of Chelsea's standout qualities is her meticulous attention to detail.
One of Chelsea's standout qualities is her meticulous attention to detail.
She considers every line, color, and shape, ensuring that our logo and brand identity
not only look visually stunning but also holistically brings our branding to life.
Chelsea possesses a remarkable ability to visualize our ultimate goals and
Chelsea possesses a remarkable ability to visualize our ultimate goals and
strategically integrate them into our brand development journey. Her expertise and professionalism have been invaluable, and we couldn't be more grateful for her contributions. Without hesitation, we highly recommend Chelsea to anyone seeking a talented and enjoyable
partner in the branding process. Working with her has been a true pleasure,
making the process both fun and stress-free!"
Dave & Hannah Farnum, Owners & Founders
